With over 310M active users each month and an estimated 145M users active each day the impact of having a current and active presence on LinkedIn is huge in the world of B2B Marketing and Sales.

I’ve long been an advocate for taking the quarterly fresh look at your profile and being active on LinkedIn and in 2020 that becomes even more important. Here’s where you can get the most out of LinkedIn:

1. Increased Visibility

Connecting to the people you want to work with and the people you are working with is a great start – that initial connection will bring you top of mind for about 3 seconds. To become memorable you have to increase your visibility. Extra credit awards for consistency.

How to implement today: Post a status update at least 1x a week. Will everyone in your network see it? No, but a percentage of them will and if your content is of-service to them you’ll be making an impact.

2. Create Deeper Connections for Greater Impact

Have you ever been to a dinner party and had the unfortunate experience of sitting next to the person very (very) excited to talk about themselves? It’s the only topic that interests them. LinkedIn is a lot like a dinner party. Make sure you’re not just there talking about yourself.

How to implement today: Like and comment on the content someone in your network has posted about. If you feel like the content would be of-service to your network click the share button.

3. Ambassador within Your Organization

Over 30 million companies are represented on LinkedIn so it’s a pretty good bet that your organization is too. When you share your companies content you’re doing a few things: you showcase your loyalty (which is good even if you’re looking for a new role), have internal visibility as an ambassador and you provide an easy point of conversation starters with your network on the work you’re doing today.

How to implement today: Follow your company on LinkedIn and share a recent post that would be of-service to your network.

4. Establish Expertise

Let’s play out a scenario for a moment: You are lost in the middle of nowhere and your mobile phone has no service. You mercifully find a gas station and you ask for directions to a hotel – the first person says “I’ve never been but I bet it’s about 2 miles down the road on the right” and the second person says “I stayed there last night, it’s 5 miles down the road, take a left by the old movie theater and you’ll see it on the left.” Which persons directions do you take? The one that has established they’ve been there. They have expertise. LinkedIn is a great place for you to establish YOUR expertise. The key to doing this is framing it to be of-service.

How to implement today: Ask yourself this question. What is something I’ve learned this month that would be helpful to a specific person in my network? Send them a LinkedIn message which has better deliverability than email by a whopping 63%. Would that lesson be helpful to more than 10 people in my network? Post THAT.

5. Create Long Tail ROI in Events

The role of events in B2B environments is critical. With workforces spread across the country and remote working growing in popularity getting real engagement in person is even rarer which necessitates showing up to connect for the long tail of events.

How to implement today: Block 1 hour the first business day you’re back in the office after every event you’re attending in 2020 to connect with the people you engaged with from your peers, prospects to those that were on panels you enjoyed.

Cass McCrory is a B2B Social Influence and Selling Expert bringing LinkedIn into focus to establish expertise, connection, and impact. You can learn more about how Cass drives big change through your most powerful asset: your team on social media.

Source: https://wearesocial.com/blog/2019/10/the-global-state-of-digital-in-october-2019

Set your timer for 10 minutes and turn everything else off. We all know that distractions will make this take weeks.

  • Check your profile photo. If it was taken prior to 2015 you need a new photo. Professional and current is best. At the VERY least make sure it’s a photo of ONLY you, and it reflects how you’d present yourself in a first business introduction. Your mobile will do a great job at taking this picture – just don’t do a selfie: hand your phone to a colleague, face some natural light and smile. Make that profile photo visible so people can connect the dots from when they met you in person.
  • Update your Headline Statement. This is NOT a place for your job title to hang out alone. This is your introduction to THE person you most want to connect with telling them WHY they should go ahead and click on your face to learn more. This is one of the few pieces of information that can use to identify if you’re the person they’re searching for. See this image for the plight of John Smith.
No alt text provided for this image

Here’s mine: Marketing Strategist | B2B Social Influence & Selling Trainer | Podcast Host at Real Women in Business ☕️

Sales example: Bringing cloud & #IoT solutions to manufacturing companies for greater efficiency with COMPANY NAME

Marketing example: Introducing COMPANY NAME #IoT solutions to TARGET CLIENT INDUSTRY.

  • Summary Statement Review. First, you have to read it. This should take you no more than 90 seconds. If it takes you more, you need a red pen.

Think of this as the first place you have to make a real impression.

Did I mention that we all know that you wrote this? For that reason do not make it sound like Morgan Freeman is reading it as the master of ceremonies before you step on stage to speak. You want it to have three parts and sound like YOU.

1. A hook. What will make the person you most want to connect with click that very elusive “see more” link?

2. What you do and what gives you the business to do it.

3. Who you are outside of work. People connect with people. Be real and you’ll make a lasting impression.

  • Check your title – make sure it’s current and if your company is like most companies provide some clues to what your title actually MEANS in the description along with a quick one sentence about what your company does – you can usually find something suitable at the bottom of your companies current press releases.

Did you need this 10-minute update? It’s likely someone else in your network will too. I would be so grateful if you clicked on that Like button right below this (or at the top of the page) and the LinkedIn icon (right next to comment) to share it with your network. 

Want to bring a more comprehensive update and direction to your team? Reach out either here on LinkedIn or learn more about training here.

Friends, today we’re talking to Dolores Hirschmann, the Chief Clarity Officer at Masters in Clarity, a communications firm that specializes in growth-minded business strategy. 

In this conversation, we talk about everything from tarot to intuition to discovering the correlation that exists in each of our lives that ties everything together, and then Dolores asks us this question that will change everything: who do you need to be to live the fullest expression of your idea? 

Dolores and I share a broad and deep conversation that touches on our kids, our families, what it’s like to start all over again, and the gift in all of it. Let’s get to the show.

Where you can find Dolores:

Website: http://mastersinclarity.com

LinkedIn: https://www.linkedin.com/in/doloreshirschmann-28620b28/

Facebook: https://www.facebook.com/Mastersinclarity/

Twitter: https://twitter.com/DglarH

Instagram: https://www.instagram.com/mastersinclarity/

YouTube: https://www.youtube.com/channel/UCbc8sZ8Qs-IdmgH1CbHmXWA

References mentioned:
Man’s Search for Meaning by Viktor Frankl

Friends in this episode we’re talking to the amazing Suzanne Piotrowski. I was so excited to speak with Suzanne ahead of our interview because I’ve been a long-time admirer of how she’s cultivated the work she does.
In this conversation, we talk about being an entrepreneur as a consultant and being a TEDx organizer. Suzanne is an expert at helping people and companies change for good. Digging deep into intention towards a solution. We talk about how to be ready for what we are not prepared to hear. The one skill as a leader you need to be tuning right now.
Suzanne shares this one line that has been really shifting for me in work and parenting too: Don’t do anything about me without me.
Keep in touch with Suzanne:

Friends, today we’re talking to Ilise Benun. She’s the founder of Marketing Mentor, a firm that specializes in helping creative professionals take their work to the next level, as well as an author, speaker, and teacher.

I’m really excited to share this one — Ilise taught us a lot in this episode. We talk about the creative life, doing creative work, and how we can position ourselves to keep doing this work without falling into the feast/famine cycle, which many of us in creative or client-based work have found ourselves in.

We talk about discovering who we are and trusting our intuition, and Ilise asks us some really powerful questions: What would be the best thing for me to take in right now? What would it look like if I were ready? Am I learning anything? Is what I’m doing reinforcing the beliefs that are holding me back? What would be beautiful in this moment?

This is a really juicy conversation — you’re going to have notes from this one.

Where you can find Ilise:

Website: https://www.marketing-mentor.com

Twitter: https://www.twitter.com/ilisebenun

LinkedIn: https://www.linkedin.com/in/ilisebenun

Facebook: https://www.facebook.com/ilise.benun

References mentioned:

The Most Human Human: What Talking with Computers Teaches Us About What it Means to be Alive by Brian Christian

Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations by Thomas L. Friedman

Today we’re talking to Paula Rizzo author of Listful Living and Listful Thinking and a media guru. In this podcast we dive deep into the writing of books, the backstory behind List Producer her blog that helped her secure her book deals and how her businesses is growing today.  We talk about the move from working full time at Fox News to branching out on her own and the space this has created for more exploration.

Paula is a lover of lists and she shares the lists you need…and maybe a few that aren’t actually helping you. Paula graciously shares her Business Year in Review template which is PACKED with questions to help you evaluate 2019 so as you look ahead to 2020 you’re doing more of what you love and less of what you didn’t.

“Lists should be setting you free, not making you feel terrible”

In this episode, we meet Caroline Carter. She is an author and home transition expert. There’s so much goodness in this episode — we cover building a business, the lessons we learn along the way, how we work on our businesses, and how we work in them. If you own your own business, get your notebooks ready because Caroline provides us with some really actionable thoughts on how to show up in a better and more focused way.


This is a really powerful episode, especially if you’re someone who lives in a home but you think you might need to sell it sometime — listen to this one for sure.


Where you can find Caroline:

Website: https://www.carolinecarter.com

Facebook: https://www.facebook.com/CarolineCarterSMARTMOVES/

LinkedIn: https://www.linkedin.com/in/carolinemcarter/

Twitter: https://twitter.com/thehousemother

Instagram: https://www.instagram.com/caroline_m_carter/

In this episode, we meet Lisa Woodruff, founder and CEO of Organize 365. Make sure you have your notebook ready – we talk about the root of what everybody wants and how you can get more of it by doing something pretty revolutionary and simple. Lisa shares with us a drop of knowledge that is so powerful it can change your perspective on motherhood: keeping a good house is not the same thing as being a good mom.

Where you can find Lisa:

Website: https://organize365.com

References mentioned:

Small Giants: Companies that Choose to be Great Instead of Big by Bo Burlingham
Episode #294 of Amy Porterfield’s Podcast: The Seven Biggest Fears that Stop People from Building an Online Business with Marie Forleo
The Sunday Basket by Lisa Woodruff, https://organize365.com/the-sunday-basket
Le Tote, https://www.letote.com

In this episode, we meet Lauren Sweeney. Lauren, a single mother living in Brooklyn, is the co-founder and CEO of poptop land, a digital marketing firm geared towards comedians. We get into so much goodness about being a female founder, taking care of ourselves, and the importance of balance.


Grab your notebook — Lauren gives us so many gems in this episode.


Where you can find Lauren: 

Instagram: https://www.instagram.com/wherebluebirdsfly_/

Website: https://www.poptop.land/

LinkedIn: https://www.linkedin.com/in/lauren-sweeney-2084b419/


Female founders to brighten your Instagram feed:


Katya Libin, Co-Founder and CEO of HeyMama: https://www.instagram.com/katyaslife/

Amri Kibbler, Co-Founder and CEO of HeyMama: https://www.instagram.com/amrikibbler/

Jenny Fleiss, Co-Founder and CEO of Jetblack: https://www.instagram.com/jennycarterfleiss/

Tanya Van Court, Founder and CEO of GoalSetter: https://www.instagram.com/tvancourt/


References mentioned:


How to Win Friends and Influence People by Dale Carnegie

Luminous Life: How the Science of Light Unlocks the Art of Living by Jacob Liberman

The Four Agreements: A Practical Guide to Personal Freedom by don Miguel Ruiz

The Kickass Single Mom: Be Financially Independent, Discover Your Sexiest Self, and Raise Fabulous, Happy Children by Emma Johnson

In this episode, we meet Tess Wicks, a wealth and mindset coach and founder of Wander Wealthy. We talk about our beliefs around money, how being of service should be our primary goal in business and what it means to live a multifaceted life. Tess shares with us what it’s like to transition to a new chapter of her life in Italy, while still maintaining some home bases in the US. We come away from this conversation with some very tactical tools and great questions to help increase financial acumen and cultivate a broader definition of wealth.

Where you can find Tess:

Website: http://www.wanderwealthy.com

Instagram: @tess_wicks

References mentioned:

 Tapping into Wealth: How Emotional Freedom Techniques (EFT) Can Help You Clear the Path to Making More Money by Margaret Lynch