That is it.
This house is officially too full.

The Truth: You don’t need more storage bins, a better filing system, or a “reset” routine. You need to subtract.
The Plan: Join us for the Subtraction Project: 18 days of removing the excess so you can finally exhale.

How it works:

Daily Action: A quick morning email with one prompt.
Low Friction: Every task takes less than 15 minutes.
Personalized: Take the actions that work for you; delete the ones you don’t need.

We start January 1st and end on the New Moon (Jan 18th) with a clean slate.

Let’s Take a Best Next Step Together

Learn More About Coaching Schedule a Discovery Call

Best Next Step – The Circle

A small group of women meet twice a week. In community we come together to reflect, set intentions, identify our Best Next Steps.

Are you craving good company to close the year with energy that sustains, nourishes and magnifies gratitude? This is the place.

Our next cohort starts January 5th

Join The Circle

I joined the Fall Momentum Challenge because I was feeling scattered and frustrated. Not only did it create clarity about my goals it also created the rhythm and focus I needed for my weeks to be able to prioritize and make real progress. Every week helped me figure out my next best step for that week and because it was a group framework we could support each other while doing it, a wonderful bonus. I now notice what I need, what I need to let go of, and how to bring more joy and progress into my days. The surprise in this is that now I can’t imagine my life without this structure.

Katie SeitzerGraphic Design Studio - Brand and Marketing Design

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I’ve leveraged Cass McCrory’s Forward Momentum Fall Challenge to make progress on a book project that I’ve been working on for 15 years now, circling closer and closer to done, but never making the real progress I’d like. In my work with her and my fellow group members, I’ve been delighted by how relatively easy it has been, thanks to the support and thoughtful camaraderie, to set some very tangible and clear goals for myself over the weeks of the program, and to see progress and momentum building week over week. I’m confident I’ll achieve my goal thanks to Cass’ support, and I’m grateful for her “in this together” spirit with which she approaches the work with the group. Cass is a real light in this world, helping each person with whom she works illuminate the best next step on their pathway to success.

Genie GrattoWriter, Storyteller, Business Owners

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Hi there! I’m Cass.

I’m a wife, mom of four, marketing strategist, executive coach, and speaker dedicated to helping large enterprises, startups, and individuals thrive through intentional Best Next Step action. You could say I’ve got my hands full and a smile on my face.

With the Subtraction Project, I encourage you to simplify with purpose, stripping away what doesn’t serve you to create space for what truly matters. This will be my 18th year leading Subtraction Projects 🤯.

As a TEDx speaker and author of 5pm Start, I bring nearly 20 years of experience in marketing, business strategy, and coaching. I’ve been featured in Oprah Magazine, The Lively Show, and Creative Superhero. I’m passionate about photography, plants, exploring seasons, cycles, and Tarot, all of which fuel my creativity.

Based in Rochester, NY, I live with my husband George, our four kids, two golden retrievers (Annie and Penny Lane), and cats (Pink and Floyd).

Upcoming Free Values Workshop

Join Cass McCrory on Friday, September 5th at 12pm ET Subscribe to get the details!

And get an email 2x a month from me in the meantime.

5PM Start – One Week at a Time

Too many self-improvement practices start in the morning (and I’m a morning person) when what we really need to do is start when we have the ability to impact our lives most powerfully.

Here’s what you’ll get:
🚀 Starting today your journey starts – each week you’ll get a chapter delivered in your Inbox ready for you to read and implement!

I’ll provide some questions and reflections and who knows maybe we’ll just have the best summer ever!

Start Your 5pm Start Journey

Will the wheels literally fall off?
Maybe.
But you’ll be ready for everything!

WATCH THE TED TALK

That is it. This house is officially too full.