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Hi there, I’m Cass McCrory

I help people like you and the big companies they work within face challenges that are what I call Google Map Problems. For Google Maps to work you have to know these three things:

Where you are.
Where you want to go.
How you’re willing to get there.

This approach works for just about everything including: feeling a bit lost, updating your LinkedIn profile, creating an emplyee ambassadorship, creating a new website, a whole new business, and a life you love and like. I hold the flashlight and the space so that when you’re going off course someone is in your ear saying:

“RECALCULATE ROUTE”

I work in an agile method in 29 day cycles, kind of like the moon (which is something I’m really into). I figure if it can keep the earth on it’s axis it’s probably strong enough to contain your ambition.

Yes, these are all my people and their enthusiasm for life is contagious! (3)

Yes, these are all my people and their enthusiasm for life is contagious! (4)

Hi there! I’m Cass.

Can I invite you to take a big exhale? It’s pretty remarkable that we don’t do that very frequently. Especially with all that we’re holding on to.

I wear a lot of hats (mom, wife, daughter, strategist, marketer, podcaster, coach, speaker & trainer) but the truth is I hate hats – my head looks funny in them and my hair never recovers (evidence in that photo…but hey! I’m happy!).

My core values are learning, curiosity and adventure. When I’m happy it’s because one (or more) of those values is being realized in that moment.

People like working with me because I show up as me. Learning, curiosity, and the wonder that comes from adventuring is contagious and I bet you want to catch it.

Here’s the thing: You’re doing a lot already.

If doing a lot were going to get you where you wanted to go….wouldn’t you already be there?

So I have a radical idea that got George Costanza into the Yankees….let’s do the opposite.

Let’s do less.

Let’s have less stuff and less going on. I’m passionate about this but not in a Marie K let’s have 50 things way because I have four kids and a lot of stuff and I like it that way. Occassionally I run free projects that creates a runway for liftoff into this mindset. Make sure you’re on my list to get access to those Subtraction Projects (even Farnoosh & Oprah likes them).

Yes, these are all my people and their enthusiasm for life is contagious! (5)

LEARN WHAT IT’S LIKE WORKING WITH CASS

A business podcast for women led by Cass McCrory having real conversations with real women about their work, lives and personal path to fulfillment.

The Real Women in Business podcast is for women that are looking to be inspired by women much like themselves.

Catch up on the first 40 episode season that has been called an “insightful and honest glimpse into the real lives of women that work”.

Subscribe on Apple Podcast

Subscribe on Spotify

together we support

Women and Children out of Homelessness

For many, leaving abusive and destructive relationships means entering a state of homlessness. A portion of all earnings supports Rochester, NY based Sojourner Home, a shelter for women and children currently experiencing homelessness.

We have big ambitions to help women across the globe and we start at home to make the fastest impact and start the largest ripple of possibility.

Learn more about Sojourner Home or consider how you can support women in your community today.