Set your timer for 10 minutes and turn everything else off. We all know that distractions will make this take weeks.

  • Check your profile photo. If it was taken prior to 2015 you need a new photo. Professional and current is best. At the VERY least make sure it’s a photo of ONLY you, and it reflects how you’d present yourself in a first business introduction. Your mobile will do a great job at taking this picture – just don’t do a selfie: hand your phone to a colleague, face some natural light and smile. Make that profile photo visible so people can connect the dots from when they met you in person.
  • Update your Headline Statement. This is NOT a place for your job title to hang out alone. This is your introduction to THE person you most want to connect with telling them WHY they should go ahead and click on your face to learn more. This is one of the few pieces of information that can use to identify if you’re the person they’re searching for. See this image for the plight of John Smith.
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Here’s mine: Marketing Strategist | B2B Social Influence & Selling Trainer | Podcast Host at Real Women in Business ☕️

Sales example: Bringing cloud & #IoT solutions to manufacturing companies for greater efficiency with COMPANY NAME

Marketing example: Introducing COMPANY NAME #IoT solutions to TARGET CLIENT INDUSTRY.

  • Summary Statement Review. First, you have to read it. This should take you no more than 90 seconds. If it takes you more, you need a red pen.

Think of this as the first place you have to make a real impression.

Did I mention that we all know that you wrote this? For that reason do not make it sound like Morgan Freeman is reading it as the master of ceremonies before you step on stage to speak. You want it to have three parts and sound like YOU.

1. A hook. What will make the person you most want to connect with click that very elusive “see more” link?

2. What you do and what gives you the business to do it.

3. Who you are outside of work. People connect with people. Be real and you’ll make a lasting impression.

  • Check your title – make sure it’s current and if your company is like most companies provide some clues to what your title actually MEANS in the description along with a quick one sentence about what your company does – you can usually find something suitable at the bottom of your companies current press releases.

Did you need this 10-minute update? It’s likely someone else in your network will too. I would be so grateful if you clicked on that Like button right below this (or at the top of the page) and the LinkedIn icon (right next to comment) to share it with your network. 

Want to bring a more comprehensive update and direction to your team? Reach out either here on LinkedIn or learn more about training here.


Have you ever had a conversation with an 8-year-old? It’s a meandering, detail filled, destination-less experience that can often leave you with a “what just happened?” feeling. Some adults have similar conversational peaks. The entire time you’re thinking to yourself can we just “cut to the chase?”

It’s movie speak for get to the action. It’s time to acknowledge that you laid a lot of ground work, the storyline is really well built out in the story of your career thus far, and now it’s time to “cut to the chase”.

We put a lot of hurtles in the form of stories we tell ourselves “I have to be a manager for 6 years before I can be a senior manager.” “I need to have 25 clients before I can raise my rates.” “I can’t advance beyond my up-line.” “I can’t ask for a flex schedule, to relocate or quit and start doing work I love.”


Hypothetically, let’s say that you are single and you want to find the love (or a love) of your life and you decide that an app is for sure the way to go, do you mark yourself as available or unavailable? Available, right? You are available, you want to be seen as available, you mark yourself as available.

You want to advance in your career in 2019. Internally in your company or maybe even outside of your current organization. Having an updated LinkedIn profile is like saying “I’m available.” If it’s been a bit you can join me on January 2nd at 12pm with your salad and in 30 minutes we’ll make updates to your profile that aligns you to what you want in 2019….and about that…


We’re wrapping up holiday festivities at my house and the most amazing thing happened for our 4 year old Braeden. He wrote a letter to Santa asking for a Rocket Ship and Slippers and guess what? Santa brought him a Rocket Ship and Slippers!

It’s remarkably simple.

But some of us adults have forgotten how to do this along the same time we lost our belief in the flying reindeer.

Ask for what you want. Let it be known. To who? You might be thinking. Well to YOU for starters. So (seriously SO so so so SO) many people are all “I’m not happy with my work” but they don’t know what they WANT. I promise you, it is time for you to know what it is you want and to ask for it.

Do you need to talk about this? Because I LOVE (seriously, second to reading bedtime stories it’s my favorite) to have the conversations that reveal what it is you actually want and I’m opening up some time to do just that this year. You can book the time right on my calendar here.


Have you watched a tennis match? These athletes are at that baseline and they are READY. They know that the ball is about to come barreling at them and they are in the ready position. Now let’s say, that the thing you want is heading towards you, are you ready?

Nope. Didn’t think so. Most people aren’t. And I think this readiness is a really big deal.

Have you ever had an experience where you finally got yourself ready for something and then it just happened out of no where? You’ve been talking about traveling forever and then you found the perfect luggage and then SUDDENLY opportunities to travel come up left and right? That is the magic of the ready-position.

What action can you take in the first 30 days of 2019 to BE READY?

Have you ever met someone in real life and then you go to connect with them later on and there’s a bit of a disconnect?

Maybe the photo looks a decade and 50lbs ago (honestly, we all look at the picture first). Perhaps the title or even the company is a mismatch to what they had claimed. Or they were talking about their expertise in a specific technology but it’s notably absent from their profile.

We want our social media presence to be a point of CONNECTION – but a neglected profile does the opposite.

When I’m working with executives 1:1 what I hear is a bit of fear: I didn’t want to update it wrong and look foolish. This is a sentiment we can all relate to…no one wants to look bad online and with the rush and lack of time in a day updating the profile gets put off…and off….and then it falls off the to do list.

Join me on January 3rd at 12pm EST for a 30 minute TAKE-ACTION webinar to update the 5 most important elements of your LinkedIn Profile. Priorities. You’ve got em. Let’s make this one of them. Register to reserve your seat at

Personal Brand in Big Business is a passion project designed to help real people doing jobs within large organizations establish their own personal brand internally and on social media for greater career success.