Is it time to turn your employees into brand ambassadors?

If you are investing money in content creation or paid social reach the answer is YES, it’s time.

If you’ve ever been disappointed that your own internal team isn’t supporting your content this is for you.

With more than a decade of doing these trainings I can tell you a few things I know for sure:

Your employees will happily share and engage with your content on social media when they feel good about how they “look” online.
Updating LinkedIn profiles is a to-do list item for just about everyone but it never gets done until you create the container for it to happen.
When an employee has an updated profile and clear understanding of the impact their activity has for both the company and for themselves personally they will be active giving you incredible exposure you couldn’t pay for with even the largest social paid budget.

About the Trainings Available

Session One: LinkedIn BootCamp

with a side of everything else social

In this 90 minute training each participant will leave with a completely updated LinkedIn profile to align with business objectives (improve relationships within client, sales, grow expertise, be featured in the media, just to name a few).

We dive into what people want to see on LinkedIn & social media as a whole and how to be a part of that interaction in a way that positions you as a brand ambassador for your organization and fits your schedule.

Proven strategies to grow the size of your network and enhance your influence around your areas of expertise.

Session Two: Establishing Social Ambassadors

Equipping your team to elevate your content

A one-hour training to equip your teams with the tools to elevate the content your organization is publishing.

Doing research, publishing articles, supporting a robust content marketing agenda is costly and leveraging your employees to help elevate the content created to reach your target audience in critical in seeing a return on the investment.

1:1 Support: Writing & Publishing to Establish Expertise

Where, When and How to Highlight Your Expertise Online

To differentiate and be seen as an expert publishing is an integral factor. In this 1:1 session Cass works with your identified expert to establish the right channels for publishing (coprorate blog, Medium, LinkedIn Article, and more), the target audience for the content to be created, the best cadence for publishing and we start the process of writing status updates to inform which content is most desired.

By creating demand for insights in consistent status updates we’re able to take a more informed appraoch to long-form blog posts and publishing while creating an audience for this new content.

Corporate Fanclub

“The BEST TRAINING I’ve done in 20+ years with this company. Action oriented, questions were answered and I finally get WHY being on social media is important for ME and my company.”

“Awesome session, thank you so much! I feel much more confident with my online presence now.”

“Getting a lot of action on my profile ever since I updated it. Thanks so much! I’m recommending to everyone on my team.”

“I loved this session. Thank you. Have time set aside today to work through how I’ll be sharing my expertise each month.”

Training Toolkit

Swipe Email Copy to Invite Your Team to the Training
I’ve tested this copy and it does two things really well: gets people to show up (you know this struggle) and prepares them to do the work (not multi-task through it).
Pre-Meeting to Identify the Priorities for Your Team
We discuss what’s most important, where you’re publishing, where your customers are so the training is tailored to deliver results.
An Interactive Working Training
We all know what happens to the to-do list from trainings – NOTHING. We do the work during the training so within the session the heavy lifting is done.
After Session Survey
Directly after the session everyone is encouraged to complete a short survey to indicate the success of the session and the best next step.
Branded Worksheet & Optional Replay
Inevitably someone will miss the session the branded worksheet and recording are available to ensure everyone gets the most out of this training.

Looking for a 1:1 Social Media Review of your presence?

Schedule Your Personal Review Call