In this episode, we meet Kellsie Moore, founder of Be Marvelous You. She is an actress, an on-camera expert that supports entrepreneurs, and a force of nature. There are so many mic-drop moments in this one. We talk about living our purpose as our responsibility, how we take action, what we believe in, how we get past our excuses, and the pain that comes with being indecisive.

Settle in with a notebook in hand — there is much for you to unpack in this one.

Where you can follow Kellsie:

Instagram: @kellsie_moore

References mentioned:

The Four Tendencies Quiz by Gretchen Rubin,

The Desire Map: A Guide to Creating Goals with Soul by Danielle LaPorte

In this episode, we meet Sarah Shewey, founder and CEO of This conversation we have is one that’s going to linger with me for a long time. We talk about how important connectivity is with the people within our companies and within our families, and how we check in with those around us.

We cover Sarah’s journey starting a company in 2005, including the process of securing funding, what happens when we fail, and how these experiences really invite us to define success for ourselves. Sarah and I have a really touching conversation about grief and its role in us being able to function as whole people and the lessons we learn from each other are things that don’t come up every day. Grab a tissue, and join us for this episode.

Where you can find Sarah:



In this episode we talk to Danielle Raymo. Founder & Owner of Rochester Brainery and Co-founder of Upstate Social which is taking place here in Rochester, NY October 3rd and 4th. We talk about how it feels to juggle and wear so many different hats and where the joy exists in all of it.

We get into the tactical business of how all the work gets done, tools and recommendations Danielle relies upon across the social channels she manages and so much more.

Danielle Raymo is freelance social media specialist, the co-founder of Upstate Social Sessions and a board member for Reconnect Rochester. She has more than nine years experience in brand development and event coordination and holds a B.S. in Communication from The College at Brockport. She loves making community connections, frequenting local markets, traveling (historical vacations for the win!), and singing along to showtunes.

Website: and

In this episode, we meet Cyndi Weis, the owner of Breathe, a yoga studio, juice bar, and retail haven with locations across the upstate New York area. We talk about meditation practices, the hardest lessons we have to learn, and the quote that inspired her entire trajectory with her business.

Cyndi, a former dietician with a degree in mental health counseling, started her business in 2002. Since then, she’s experienced major growth, and she shares with us her unconventional views on market competition and the biggest problem about being on autopilot.

You can find Breathe on Facebook @BreatheYoga or on Instagram @breathelivelifeinspired, or connect with Cyndi at Destressifying: The Real-World Guide to Personal Empowerment, Lasting Fulfillment, and Peace of Mind by Davidji can be found at a bookseller near you.

In this episode we meet Michelle Roberts, an entrepreneur who serves as the president of Novus – Be Known, Inc. We talk about finding our purpose, the first question young entrepreneurs should answer when they’re starting out, and what we can do to invest more time in ourselves.

Michelle is a brand expert who found her calling by trusting her intuition and chasing her full potential. She shares with us how to tell if we’re not igniting our purpose and how to overcome self-limiting beliefs, and reflects on how the idea of perfection has held her back.

You can connect with Michelle Roberts on LinkedIn or email her at, or  find her on Facebook @WeAreABrandingCompany. You can find the Live with Intention Online with Jess Lively course online at Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. If you’re curious about Mondo Beyondo with Andrea Scher, check out her online course at

All episodes of the Real Women in Business Podcast reflect the opinions and views of the guest and Cass McCrory, and do not reflect official policy or position of employers or clients

In this episode, we meet Jenny Bjerken, a business owner who manages a team of over 500 leaders for Young Living Essential Oils. We talk about everything from running a multi-level marketing business to the power of trying and the importance of feeling, especially in the aftermath of divorce.

Jenny credits the blogosphere for kick-starting her career and introducing her to her current position. Passionate about uplifting people to their true potential, she reflects on how she finds community in the workplace and her approach to conquering the unknown.

You can find Jenny on Instagram @jennybjerken and @jennyleebjerken on Facebook. To find out more about Young Living reach out to Jenny.

You can purchase You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, by Jen Sincero, at a bookseller near you.

In this episode, we meet Brianna Firestone, an entrepreneur and director of marketing and strategy insights. She founded The School of Betty, a place created for women to learn how to creatively manage their money, time, and energy for more fulfilling lives. We cover Bri’s journey from a recent college graduate to different turns her career path took in different seasons of life. We talk about the baggage we carry around with us, the value in finding a true community, and the importance of financial literacy – not Accounting 101, but the real-life work of managing money and happiness.

Bri reflects on moving to New York when she was 21 to pursue a passion of hers, the role of her upbringing in how she thinks about money, and the value in allowing yourself to dream. She shares the single realization that started her full-time hustle, The School of Betty: “All of these lightbulbs went off and I truly had this magical experience of connecting the dots between emotions and our money and finally had the moment where I realized I wasn’t happy.”


You can find The School of Betty online at, on Instagram @theschoolofbetty, and on Facebook @bettyschool.

If you’re curious about Mondo Beyondo, visit Andrea Scher’s website here:

In this episode, we meet Jennifer Racioppi, a coach and astrologer who works with women on how to maximize their lives, from living in sync with who they really are to maximizing productivity that doesn’t lead to burnout. She works with an astrological lens and calls these important lifestyle shifts the rhythm of success. We talk about the definition of rhythm, the benefits that come with syncing to the moon’s phases, and the two reactions we have to anything we get into.

Formerly involved within the consulting space, Jenn shifted to entrepreneurship in order to create a workflow that works for her and her health. After a personal health crisis in her late teenage years, Jenn embarked on a healing journey that introduced her to working with the lunar cycle. Jenn shares the importance of positive psychology and integrated wellness in her life, what it means to be a velvet hammer and how it can transform your approach to efficiency, and how the “two percent idea” can enact meaningful change in your life.
Connect with Jenn on Instagram @jennracioppi, visit her blog at, and join her for her free 28 Day Moon Cycle Manifestation and Embodiment Challenge beginning in August, a practice designed to amplify your health by harnessing the power of the moon. Register on her website at If you’re curious about an influential book in Jenn’s life, check out Your Heart’s Desire: Instructions for Creating the Life You Really Want by Sonia Choquette at a bookseller near you.

In this episode, we connect with Molly Hartley, co-owner of Scratch Bakeshop in Rochester, New York. A true self-starter, Molly reflects on her journey to opening her own business, including how she turned her passion into a career. We talk about how she takes care of herself not only as a business owner but as a mother, the importance of pouring love into your work, and she gives us some tools and suggestions for processing stress.

Molly shares how a consistent gratitude practice fits into her self-care routine, the beauty of being vulnerable within the business space, the advice she would give to anyone just starting out, and the importance of taking time to “just be.”

Keep up with Scratch Bakeshop on Instagram @scratchbakeshoproc, like them on Facebook, or visit them online at Curious about the Assisi Institute? Check out for information about their meditation services and spiritual resources.

In this episode, we’re introduced to Elizabeth St John, who comes from a management consulting background and now pursues passion projects. She has made some big career leaps to center mindfulness and purposeful choice in her professional and personal lives. In this episode, she shows us what the tipping points in her career were and the secrets behind crafting a well-cultivated and meaningful life.

Elizabeth graduated from Vanderbilt with a BA in Communications. After realizing her career path wasn’t the right fit, she began working towards creating the change she wanted to see in the world and became a mindfulness coach. She shares the importance of breaking out of your routine, the variability of the human experience, how we can better tap into the things that light us up, and the book that she thinks everyone should read (The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks).

Visit Elizabeth’s webite,, or follow her on Instagram Check out her current passion project @flowercrownmuse. If you’re curious about the book that unlocked Elizabeth’s journey to getting back in touch with herself, The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron and The Artist’s Way Morning Pages Journal: A Companion Volume to the Artist’s Way at a bookseller near you. To discover more about the art of grounding, check out Earthing: The Most Important Health Discovery Ever! by Clinton Ober et al.