Entries by Cass McCrory

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Inclusion & Diversity Marketing, Goal Setting & Working without a Plan with Shelby Ruane – A Real Women in Buisness interview with Cass McCrory

What do you do when you reach all of your goals at the same time? Today’s guest, Shelby Ruane, found herself having to make a difficult decision after landing a promotion and getting into graduate school. In today’s episode, Shelby, who now works as a Marketing Director for Inclusion and Diversity at Accenture, reflects on […]

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Real Estate, Vision Boards and being a force for good with Jenn Collins – A Real Women in Buisness interview with Cass McCrory

In this episode, we meet Jenn Collins, a real estate agent, mother, and wife based in the Bay Area. Jenn began her professional career in financial services in south Florida. After moving back to California in the early 2000s, she started working in commercial real estate and opened a yoga studio with her husband. After […]


1 Decision or 100 Decisions?

Over this past weekend, I listened to this podcast with Tim Ferriss and Jim Collins and something they said really stuck with me.  Mr. Collins mentions this forward he wrote as the Foreword to the 50th Anniversary Edition of The Effective Executive it’s point #6 that deeply resonated with me. “DON’T MAKE A HUNDRED DECISIONS WHEN ONE WILL DO” […]


This week my intention is to be all in, do one thing, then the next with gratitude. You can learn more about what this intention setting practice is here. I’ve been thinking for several days how to write about this intention, trying to parse together a single cohesive thought about how it so resonates within me […]

It’s Time to Ask

The other day someone asked me a great question: What is something that has radically shaped your career? I’d like to share my answer with you because it was something that I needed the reminder of too. It was my first day home from my freshman year of college and I needed to get a job. I […]